31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. Aussie Rescue San Diego & Friends is a non-profit organization in San Diego finding homes for Australian Shepherds, Aussie mixes and other breeds. They save dogs in need, provide them with care, and evaluate them in order to place them into loving homes that best suits their needs, as well as potential adopters' needs.