31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. Furry Friends has been rescuing, rehabilitating and rehoming southeast Florida’s homeless pet population for more than 30 years. Headquartered in Jupiter, FL, they have a full service veterinary hospital and thrift store in addition to their adoption center. They also have a 27 acre ranch/sanctuary for cats and dogs in Palm City.