31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. Bull Terrier Rescue, Inc. is a Bull Terrier rescue group that is very community oriented. It believes in giving back and has a dog food donation program for families and shelters in need. It also has programs for hospice, senior and special needs dogs.