31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. Frosted Faces Foundation is a 501(c)(3) non-profit organization dedicated to fulfilling the promise of family to the senior dogs whose love and lives are left behind in the shelter system. All Frosted Faces that they rescue from the high kill shelters of Southern California have per-approved Forever Foster Families upon rescue.