31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. Handsome Dan's Rescue's mission is to assist with the placement, care, shelter, training, and overall well-being of canines in local shelters and other facilities throughout the state of Rhode Island. They also raise awareness on the equal treatment of all canines, regardless of breed.