31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. J & Co Rescue focuses on dogs from inner city shelters needing extensive medical care & rehabilitation - giving a new life to dogs that have the least chance of making it out of the shelter.