31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. North East Rottweiler Rescue & Referral is a Portland, Maine-based organization dedicated to rescuing and re-homing Rottweilers – as well as preserving the Rottweiler breed through education, rescue, placement and other services. They extend their services to animal shelters, veterinary hospitals, and the general public in an effort to raise public awareness of responsible Rottweiler ownership.