31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. Seattle Persian and Himalayan Rescue focuses on Persians not only because they need them, but also because they are highly adoptable due to their popularity. By focusing on highly adoptable cats, they are able to achieve a very high number of adoptions per year, and thus are able to save the most cats with the few resources they have available.