31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. Foster Army Animal Rescue is a foster-based organization that takes in the unwanted pets most in danger of euthanasia: the young, the overlooked, the ill, the misfits, the outcasts, and the injured.