31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. Great Dane Friends is dedicated to saving Danes and other mixed breeds even if they have special needs or health problems. Many rescues pass up dogs that would be too expensive to help and adopt out. They take these dogs, get them treated and find them wonderful loving homes and give them a second chance.