31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. HKDR was founded in 2003 for the specific purpose of saving dogs and puppies from the Hong Kong Government’s Agriculture, Fisheries and Conservation Department (AFCD) Animal Management Centers. The organization has cared for and re-homed more than 7,500 dogs while being largely funded by private donations, sales of HKDR merchandises and fundraising events.