31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. Lavender Dreams Farm & Donkey Rescue's mission is to rescue, shelter, rehabilitate and find permanent homes for donkeys that are badly abused, old and unwanted or neglected. They also rescue dogs, cats and other farm animals that no one else will take – especially seniors. They do a lot of education on using cannabis for animals.