31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. MRFRS’s adoption program specializes in taking in and adopting out many types of kitties that other shelters are not able to such as Feline Leukemia positive kitties, FIV+ kitties, and cats with various other medical and behavioral issues. Their commitment to the community doesn’t stop there; their low-cost mobile spay/neuter clinics, veterinary financial assistance program for owned pets, rabies and microchipping clinics and bridge programs help more caretakers keep their cats healthy, happy and at home.