31 Days of Being Pet Conscious was a campaign in December of 2016 that was used to grow awareness for participating rescues and drive fund donations through sale proceeds. Canna-Pet donated 20% of the proceeds whenever someone used the rescue's link to purchase products. Tibetan Mastiff Rescue is the only rescue organization in the U.S. or Canada dedicated to the rescue, rehabilitation and rehoming of Tibetan Mastiffs. It is the only organization that actually pulls TMs from shelters and other situations, houses them, trains them for family living, deals with any and all of their medical issues, and, most importantly, evaluates their temperaments prior to placement.